A logo, identity and user-interface for a very successful iOS fantasy football app in the early years of the smartphone
Client: T5C Ltd. / Fantasy iTeam Ltd.
When: May 2009 - December 2013
In late 2009, two years after the release of the iPhone and in a world where smartphones were becoming dominant, three of us from the company 2ergo left and formed our own company, T5C Ltd., with a focus on designing and developing a fantasy football app for iOS devices.
Based in skeuomorphism, a term most often used in graphical user interface design to describe interface objects that mimic their real-world counterparts in how they appear and/or how the user can interact with them, we developed an intuitive application which was positively received, gaining a majority of five-star reviews in the App Store.
The job was intensive, derived from many sessions wireframing each and every page view of the app, building raster graphics in Photoshop so that all buttons had on and off states, with the interface giving a real-world feel (very on trend at the time).